Killer Discounts

AGENCY:
MRM//McCann

PUBLISHED:
February 2020

AWARDS:

Global Grand Effie Award in Brand Experience, one of only 12 Global Grand Effies awarded across the entire industry.

Webby Award Honoree - Online Guerrilla & Innovation Gold Effie - Engaged Communities.

Gold Effie - Brand Experience.

ADC* - Best Digital Campaign Internetics - Best use of technology                                                                                          

To make KFC’s discount each teenager’s target, we hijacked Fortnite by making the best Fortnite gamers changing their user names into discount percentages (from 60% to 100%) according to their skills. The better they ranked, the bigger the discount. Then we challenged their followers to hunt them in a premiere six perspectives stream in Romania.