I'm Adina, and I'm passionate about creativity. I've been in the advertising industry for 14 years and I still love it with the same passion I had in day one.
I am an emerging creative talent with a strong background in digital, a creative director, a mentor, and a writer on a purpose-led journey. My portfolio is rich in campaigns that turned ordinary briefs into innovative multi market narratives that won big.
I am continually inspired by the latest trends and technology, and I never miss the chance to use them to produce outstanding work on demanding projects.
With more than a decade of experience working in both small and large agencies, including HeimatTBWA, MRM//McCann, Cheil, and Draft FCB, I've been awarded at numerous advertising festivals, such as Cannes Lions, Cannes Film Festival, Global Effie Awards, LIA Awards, D&AD, Golden Drum, Eurobest, and Webby, among others. I've also been shortlisted 3 times for the Cannes Lions See It Be It program.
Today, I'm the Creative Director for Heimat TBWA Germany, and in my current role I'm mentoring 12 creative people.
Outside work I'm a huge fan of animals in all forms and colors.
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Brands
Coke, Samsung, Kaufland, LIDL, KFC, Philips, Mastercard, Beko, Henkel (Perwoll, Schauma, Got2b, Silan), Erste Bank, ROM Chocolate, Mini from BMW, Glo from Philips Morris
Experience
Creative Director HeimatTBWA Germany - (August 2024 - Present)
Creative Director - v8 (September 2021 – August 2024)
Group Creative – MRM/Mccann (August 2019 - July 2021)
Group Creative – Cheil (January 2019 – July 2019)
Head of Digital Creatives – Cheil (April 2018 - January 2019)
Senior Copywriter - MRM/Mccann (September 2016 - April 2018)
Copywriter– Cohn&Jansen JWT (February 2013 - September 2016) Junior
Junior Copywriter – Draft FCB (September 2011 - February 2013)
Awards
Cannes Lions - See it Be it Finalist (2022’, 2023’, 2024’) - See It Be It is the definitive career accelerator for women and non-binary creative leaders
Global Grand Effie - in Brand Experience, one of only 12 Global Grand Effies awarded across the entire industry.
Cannes Lion Bronze - Sponsor of cancelled event
Eurobest Bronze - Official Sponsor of Cancelled Events
Golden Drum Bronze - Official Sponsor of Cancelled Events
Epica Awards Silver - Official Sponsor of Cancelled Events Epica Awards Bronze - Official Sponsor of Cancelled Events Webby Award Honoree - Killer Discounts
One Show | Merit Award - The Fake Candidate
D&AD Wood Pencil – Non-Fictional Film over 30 mins Webby Awards Finalist - Branded Entertainment
Cannes Film Festival - Short Waves Selection
LIA Awards Gold - Branded Entertainment - Scripted Feature Film
LIA Awards Silver - Branded Entertainment - Social Awareness
Cannes Lions Festival Finalist - Direct| Social Behaviour
Cannes Lions Festival Finalist - Film | Innovation in Film
Cannes Lions Festival Finalist - PR | Culture & Context
Cannes Lions Festival Finalist - Not for Profit - Unquiet Voices
Silver Drum - Content | Film
Silver Drum - Social Good | Non-profit
The One Show Merit – Innovation in Film
Gold Tiktok Global Awards - Best Digital Campaign
Grand Prix IAB Mixx Awards - Best Digital Campaign
Gold IAB IAB Mixx Awards - Virtual and Augmented Reality
Best use of technology | Killer Discounts @ Internetics
Grand Prix Digital Campaigns | ROM Fake President @Internetics
Internetics Gold - Social Campaign
Internetics Silver - Microsites
Webstock Gold - Best Use of Video
SABRE Awards EMEA - Certificate of Excellence
IAB Mixx Awards - Best Social Media Campaign
Internetics Gold - Gamification
Internetics Gold – Microsites
Internetics 2 x Silver - Digital Brand Experience
Internetics Silver - Full Digital Campaign
Internetics Silver - Social Media Special Mechanics
FIBRA Awards Silver - Brand Promotions
FIBRA Awards Bronze - Social Media
Young Creative representing Romania at the Eurobest Competition
Young Lion representing Romania at the Media Competition
Jury
Gerety Awards - 2022
Webby Awards - 2022
NewYork Festival Grand Jury - 2020
Webby Awards - 2020
Webby Awards - 2019