Smarket - The first KFC in VR

AGENCY: MRM//McCann

PUBLISHED: January 2020

AWARDS:

Best Digital Mention - ADC 2020

In January, we hijack all the offers around town and turn them into an access code for the first KFC restaurant opened in a VR portal. Inside the VR restaurant, visitors could choose any of the offers they wanted to try, pick it up online and enjoy it in any real KFC. Smarket was not only a restaurant full of #fingerlickingood offers but a completely new shopping experience guided by our beloved Colonel Sanders.